On the morning of March 11, Wang Zhanjun, deputy Secretary of the Party Committee and chairman of the trade union of Tianjin State-owned Capital Investment Operation Co., LTD., Dong Meijing, deputy general manager of the comprehensive management Department, Li Haiquan, member of the Party Committee and deputy general manager of Tianjin Quanye Hulian Group Co., LTD., Jiang Feng, Minister of Operation Management Department and other seven people came to the School of Management.Pang Wensheng, Secretary of the Party Committee of the Institute, the leadership team of the Institute and the person in charge of the Research Center of Business administration, marketing, logistics management, Management innovation and Evaluation attended the discussion。Professor Wang Qing, Dean of the School of Management, presided over the meeting。All participants had in-depth discussions and exchanges on the revitalization of time-honored brands, product empowerment, cultural and travel business integration, innovation and development, and school-enterprise cooperation。

Wang Qing introduced the development history, professional advantages, talent training and other information of the School of Management, as well as the deployment of the School of Management on the revitalization of time-honored brands, and the relevant work arrangement of the school's upcoming "the first Time-honored High-quality Development Forum in 2024"。We hope to give full play to the advantages of universities and carry out in-depth cooperation with enterprises in theoretical research, consulting services, personnel training and other aspects, so as to jointly empower the inheritance and innovation of time-honored brands。

Wang Zhanjun introduced the development of Tianjin State-owned Capital Investment and Operation Co., LTD，The company has three business segments，It focuses on asset management and digital economy，To "integrate industry，"Capital embellish the country" is the enterprise mission，We will strive to optimize the layout and restructure the state-owned economy，Oriented by marketization, specialization, securitization and internationalization，We will continue to pursue development and reform。Through in-depth cooperation with the school in the operation and management of commercial enterprises, revitalization of time-honored brands, talent training, internship and employment, we hope to seize opportunities for common development under the new situation and contribute to the high-quality development of our city's cultural economy。

Li Haiquan introduced the development history of Quanye Hualian Group Co., LTD., and exchanged views on "How to do a good job in revitalizing time-honored brands"。He put forward five aspects of revitalizing the time-honored brand: telling the story of Tianjin;Improve the market size and business performance of time-honored brands;Integrate resources to enable products;Industrial extension and development, to create Tianjin gifts;We will increase investment support in the new situation。

The participants actively discussed and offered suggestions for the development of enterprises and the revitalization of time-honored brands。The holding of this symposium plays a positive role in promoting the close docking of education and industry, strengthening the connection between universities and enterprises, promoting the enhancement of the value of time-honored brands, and better serving the regional economic and social development。(Reviewer: Pang Wensheng)