On the afternoon of March 7, Guo Qiying, secretary of the Party Group and director of Hedong District Culture and Tourism Bureau, Sun Wei, deputy director of Hedong District Commerce Bureau, Chen Jie, chairman of Tianjin Zhigu Brewery, Cui Li, deputy general manager, Yang Jianhua, manager of operation management department of Tianjin Bridge Road Pastry Co., LTD., and other nine people went to the school management College for research and discussion。Liang Xinyi, Secretary-General of the Time-honored Collaborative Innovation Center, Liu Bin, Director of the Scientific Research Department, the relevant responsible comrades of the School of Management and the School of International Education Cooperation, and some professional teachers participated in the discussion。Professor Wang Qing, Dean of the School of Management, presided over the meeting。

Liang Xinyi briefly introduced the construction of the school as one of the first collaborative innovation centers of time-honored brands in China, and pointed out that the school will strive to achieve practical cooperation with the government and enterprises in the fields of business model innovation, brand culture inheritance, product research and development and talent training。

Liu Bin introduced the school-running characteristics and scientific research advantages of our school in detail, hoping to give full play to the advantages of colleges and universities, gather school resources, provide scientific research and technical support for the revitalization of Hedong District cultural tourism business and the inheritance and innovation of time-honored brands, and help rapid development。

Wang Qing introduced the development process and professional advantages of the School of Management in detail，The School of Management takes "business" as its core，It focuses on the comprehensive disciplinary advantages of the national first-class specialty of business administration and the national characteristic specialty of tourism management，Focus on modern commercial enterprise management and time-honored brand management and innovation research，It is hoped to carry out all-round cooperation in the fields of cultural and tourism business integration, revitalization of time-honored brands, development of intangible cultural heritage industrialization, cultural and tourism route building, marketing planning, talent training, internship and employment，The innovation and development of Hedong District cultural tourism business can be enhanced。

Guo Qiying introduced in detail the advantages of Hedong District's historical and cultural resources, intangible heritage resources and cultural tourism resources，并就河东区如何深入贯彻落实习近平总书记“以文化人、以文惠民、以文润城、以文兴业”重要要求，Promote the construction of "Zhigu Cultural flourishing area"，The working ideas and measures of promoting the deep integration of business travel exhibition are introduced。It is hoped that the two sides will continue to deepen cooperation, explore new models of school-local cooperation, activate resources of both sides, realize the linkage between district and school, and promote the high-quality development of the cause of both sides。

Sun Wei introduced the relevant situation of the revitalization work of Hedong District time-honored brands, hoping that through joint efforts, traditional advantageous industries and time-honored brands will glow with new vitality and constantly polish the "Jin" sign。The person in charge of Tianjin Zhigu Distillery and Daqiao Pastry Food Co., Ltd. respectively discussed the status quo of enterprise development, brand development history and sales strategyAnd the future development direction of the enterprise。

All the participants had an in-depth discussion and exchange on the new vitality of time-honored brands, non-genetic inheritance, cultural and travel business integration and innovation development。

The successful holding of this symposium has played a positive role in promoting the close docking of education and industry, the deep integration of culture and economy, the strengthening of ties between universities and government enterprises, the enhancement of the value of time-honored brands, the integrity and innovation, and the better service of regional economic and social development。(Reviewer: Pang Wensheng)